Improving email delivery is a key issue especially in ecommerce. But before wondering how and what to optimize, first is to get a good picture of what is happening and what goes wrong. Following good practices is obviously a good rule to follow but implementing DKIM, SPF and DMARC can also help improving email delivery rate at this stage.
DMARC helps you know what ISPs know about the incoming emails and why they should deliver these emails. Once activated, supporting ISPs automatically send you reports of incoming emails received. Reports refer on your SPF and DKIM records. Fine tuning these records will help reducing spammy emails and, in the end, improve your sender reputation which leads to better email delivery rates.
Eliminating spoofing reduces risk of being considered as a spammer.Continue reading Understanding and improving email delivery
We are humans, we hate waiting.
Therefore, speed matters in every action we take. In fact, speed seems to be hidden in our mental approaches (it probably has something to do with adrenaline).
Speed sensation relies on multiple factors. The first one is obviously speed itself. But the second one that comes right next is clarity, understanding things quickly, feeling confident. We often instantaneously have feelings and follow them. Thanks to some signs, we know we are in the right place, we know we will find what we are looking for, etc.. Continue reading Speed matters
HTML5 has been around for some time. It suddenly has come a new buzzword for online photo businesses. Put simply, for non involved people, HTML5 sounds like just another version of that underlying language for web pages. Not really the stuff everybody feels concerned about.Continue reading Why HTML5 is important for online photo businesses
SaaS applications are seen as Web-based software, on-demand software, or hosted software. In other words, SaaS applications run on the SaaS provider’s servers, the provider taking care of the application’s functionality, security, availability, and performance allowing the customer to focus on his core business.
SaaS customers have no hardware or software to buy, install, maintain, or update. Access to applications is easy: You only need a comfortable Internet connection.Continue reading SaaS and photo e-commerce
Improving general turnover is the worry of every e-commerce manager. Each action counts. Transactional emails have their role to play. But what is transactional email about?Continue reading Improving turnover with transactional emails