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Improving turnover with transactional emails

Improving general turnover is the worry of every e-commerce manager. Each action counts. Transactional emails have their role to play. But what is transactional email about?

Transactional emails

Transactional emails are emails triggered by a customer’s action with an e-commerce web site. Triggered transactional messages include order confirmation emails and email receipts.

Transactional email open rates can be three times higher than commercial email. Mainly because your customers are expecting them because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are a golden opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up-sell products or services.

Transactional emails and the Koffeeware Photo Web Shop

The Koffeeware SaaS based Photo Web Shop features numerous transactional emails. Up to four emails are sent during the ordering process. Other transactional emails are related to the upsales, the helpdesk, the coupons’ management and the password recovery. With a proper marketing strategy defined, these transactional emails can be turned into powerful, low cost marketing tools.

These emails can be sent in text and/or HTML format. HTML designed emails allow for great presentation and improved customer experience. Their templates are available for editing from the back-office.

Koffeeware has partnered with Mailjet for improved e-mail delivability.

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